Business Podcasting Production for Marketing and Advertising.
Podcasting shows no signs of slowing.. The bubble is not bursting!
Business podcasts have fast become a mainstream staple of content marketing. Businesses can reach their audience, promote and engage their consumers whilst providing quality content for listeners. This is the reasoning behind why so many businesses are using podcasts as a content delivery channel.
Ellen Horne, former Radiolab executive producer says "The bubble is not bursting. We're continuing to see increased listenership, increased investment, increased ad dollars. It's still going and shows no signs of slowing down" Source: The Telegraph
So how will your business take advantage of this media channel?
Brand awareness. Business Podcasting can get your business heard, improve brand visibility and increase website traffic.
Advertising revenue. Building a successful podcast can translate to an additional advertising revenue stream.
Affiliate marketing. Using your influence to promote products and services can be advantageous to affiliate revenue streams.
Audience engagement. Engaging your audience with chat, forums and articles. Building a community around your business and brand.
In conclusion, using Podcasting as part of your overall marketing strategy can yield sought after results to boost your brand awareness, audience engagement, marketing and advertising campaigns.
We will help guide you. As a full-service digital marketing agency our knowledge, creativity and our experience will furnish you and your business with new ideas and tangible methods to market, advertise and promote your business.