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Content Marketing Services Consultants.
Content Marketing is now and has been one of the cornerstones of Internet Marketing, or Digital Marketing, in the modern age. The amount of time we spend on social media, be it Facebook, Twitter or any of the myriads of platforms, has increased significantly.
So, if we are spending this much time on social media, what are we doing?
Well, as a business owner, I'm mostly reviewing content supplied by other businesses and individuals that relate to my field of expertise.
I digest good content, comment, repost, like and follow the publishers. Can you see where I'm going with this?
I've said before, Social Media is a Content Distribution Channel. Content Marketing is the act of researching and answering questions for your audience in the form of Copywriting, Podcasts, Video and Graphics.
Distributing good quality content that intrigues and informs your audience is guaranteed to attract user interaction. This drives your content further and propagates through social connections. Each comment, repost, like and follow opens up new avenues for your message to permeate.
Content marketing goes hand in hand with Social Media Management, Blog Management, SEO and Advertising.